El auge de la realidad virtual en viajes y turismo

El auge de la realidad virtual en viajes y turismo

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Un gran número de jugadores de la realidad virtual como Oculus Rift, Gear VR, Google Cardboard, entre otrosmostraron sus productos este año en la feria SXSW Interactive, y fue sin duda uno de los temas más candentes del evento.

El objetivo más obvio de la realidad virtual es mejorar la experiencia de entretenimiento utilizando esta tecnología en el mundo de los juegos. Pero a medida que esta tecnología se está refinando y es cada vez más accesible, nuevas aplicaciones están empezando a surgir - más notablemente en el mundo de los viajes y el turismo.


Qantas

Qantas ha implementado experiencia de realidad virtual en las cabinas de sus vuelos de larga distancia con la ayuda de Excursión VR, que hasta ahora ha sido un éxito masivo y parece moverse desde un "juguete entretenido" en estado piloto a una característica permanente en la experiencia de esta empresa.


Quantas ha anunciado una alianza con Samsung y Rapid VR para ofrecer una experiencia de realidad virtual 3D única en ambas cabinas y salones, enfocándose al interés que la Gran Barrera de Coral y la isla de Hamilton genera en los turistas que visitan Australia. Y sin lugar a dudas visitar estos destinos mediante la realidad virtual ha dejado a todos con la boca abierta!


Hoteles Marriott

El año pasado los hoteles de Marriott lanzaron su propia Experiencia 4D Viajes VR, o "El teletransportador". El truco original fue creada por el frente de la famosa ciudad de Hall de Nueva York - los apostadores que acababa casaron fueron invitados a experimentar una corta luna de miel en Maui o Londres. Es claro en el vídeo que la tecnología utilizada aquí sigue evolucionando. La experiencia en general es todavía bastante torpe, sin embargo los elementos 4D como el viento, el olor y niebla de agua eran un buen complemento.


EMIRATES

Este año, Emirates Airline Festival de Literatura mostró una nueva experiencia de realidad virtual que se llevó a los asistentes al festival en un viaje a bordo de un A380 de Emirates y alrededor destinos A380 clave que utilizan la tecnología Oculus Rift con incorporado Google Street View.

Más que nunca, los consumidores quieren, no sólo para ser un testigo a las nuevas tecnologías, pero para sentir como si fueran parte de una experiencia única y personalizada. Los 3 ejemplos que he explorado son sin duda genial, pero ¿cuáles son las oportunidades prácticas para VR allá contenido promocional en-su-cara?

Google Street view podría tomar aún más y se utiliza para pre-plan de viajes o le muestre cómo fácil viajar entre sus vuelos de conexión a.

VR junto con los componentes 4D se podría utilizar para comprobar si en su habitación del hotel antes de reservar, o la experiencia de una versión "suave" de experiencias tales como puenting antes de comprometerse con el verdadero negocio.

VR podría ser utilizado para llevar las marcas a la vida, ofreciendo 'el dinero no puede comprar "real experiencias como saltar al escenario a un concierto de Foo Fighters, o hacer un viaje al espacio para un mercado de consumo general.

Nadie está diciendo que esta tecnología va a sustituir a la realidad en el corto plazo, pero la inversión en las aplicaciones prácticas verá VR convertirse en una consideración más seria para el corte de marcas de vanguardia.

Esta tecnología es una oportunidad seria para las marcas de repensar cómo podrían desarrollar y crear experiencias de la vida real, y cómo cerrar la brecha entre lo digital y la realidad.

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